what we did:
what we did:
brand world building - visual identity - youtube design - merch design
brand world building
visual identity
youtube design
merch design
the client: plant sound girl
the client:
plant sound girl
BRAND GLO UP: Visual Identity
The strategy was to design a cohesive brand world that could transform "Plant Sound Girl" from a viral moment into a lasting platform for connection and growth. The goal was to create an experience that feels like stepping into a natural setting where plants are not just objects, but living beings, friends you can relate to and build a relationship with. Every design decision shaped a visual language that helps people feel more connected to nature. With a primarily female audience, we leaned into a soft, feminine aesthetic through organic forms, natural color palettes, and expressive typography that reflects both nature and femininity. The result is a brand system built to foster community, emotional connection, and long term impact.
the solution
Lila Rose is an environmental advocate helping people deepen their connection to nature through sound. Using technology that translates the bioelectrical signals of plants into music, she reveals the hidden rhythms of the natural world, inviting others to experience the wonder, intelligence, and aliveness of the plants around them.
the client
While her work was resonating with people online, Lila had no name, visual identity, or cohesive brand presence to bring her vision to life. When she reached out, she had just experienced a viral moment and a rapidly growing audience, but no brand foundation to support it. She needed a brand that could communicate the magic of her work, foster trust within her community, and support future opportunities, from long form YouTube content to aligned brand partnerships. Most importantly, she needed a visual identity that could capture the essence of her mission and inspire others to connect more deeply with the natural world.
the challenge
the client
Lila Rose is an environmental advocate helping people deepen their connection to nature through sound. Using technology that translates the bioelectrical signals of plants into music, she reveals the hidden rhythms of the natural world, inviting others to experience the wonder, intelligence, and aliveness of the plants around them.
the challenge
While her work was resonating with people online, Lila had no name, visual identity, or cohesive brand presence to bring her vision to life. When she reached out, she had just experienced a viral moment and a rapidly growing audience, but no brand foundation to support it. She needed a brand that could communicate the magic of her work, foster trust within her community, and support future opportunities, from long form YouTube content to aligned brand partnerships. Most importantly, she needed a visual identity that could capture the essence of her mission and inspire others to connect more deeply with the natural world.
the solution
The strategy was to design a cohesive brand world that could transform "Plant Sound Girl" from a viral moment into a lasting platform for connection and growth. The goal was to create an experience that feels like stepping into a natural setting where plants are not just objects, but living beings, friends you can relate to and build a relationship with. Every design decision shaped a visual language that helps people feel more connected to nature. With a primarily female audience, we leaned into a soft, feminine aesthetic through organic forms, natural color palettes, and expressive typography that reflects both nature and femininity. The result is a brand system built to foster community, emotional connection, and long term impact.
color Palette
Colors that make you feel like you have stepped into a field of wild flowers
logo design
plants are my favorite singers
plants are my favorite singers
font pairing
the flower wave
The Flower Wave was designed as a symbol of nature’s voice, an intersection of technology and the organic world. The flowing waveforms are inspired by the device Lila uses to translate bioelectrical signals from plants into sound, while the floral elements honor the living presence of the plants she listens to. The result is a meaningful mark that gives visual form to the idea that plants have a voice of their own.
Brand Mascot
youtube page design
Flower wave Hat design
soft core Hat design
vinyl record design
the outcome
The result was a cohesive brand world that transformed a viral moment into a lasting platform. Plant Sound Girl now has a clear identity, visual language, and strategic foundation that allows Lila to fully communicate her mission and grow a dedicated community around it. With a recognizable presence across channels, she is able to build trust, expand her reach, and begin developing meaningful revenue streams—all while deepening her impact of helping people reconnect with nature through sound.
client
love
lila rose plant sound girl
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your dream brand awaits
Brand Identity Design
Brand Glo up
Brand & website Design
digital empirE
photoshoot art direction
eye candy
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