what we did:
brand world building
visual identity
product packaging
the client:
blissed out
what we did:
brand world building - visual identity - product packaging
the client: blissed out
The strategy was to create a distinct brand world for Blissed Out that stood apart from typical cannabis branding. The goal was to make it bold, playful, and instantly recognizable in retail and at pop-ups. It needed to reflect the product experience uplifted, colorful, and blissful in a way that captures attention quickly.
We developed a playful mascot to add personality and approachability. The color palette draws from cannabis flower tones for a vibrant but grounded base. A bold yet delicate typographic system supports clear, expressive packaging. Subtle psychedelic-inspired graphics add texture and feeling. The logo ties everything together into a cohesive identity built for recognition and impact.
the solution
"Blissed Out" is a cannabis product line that is on a mission to enhance wellbeing through natural remedies. The products they offer are cannabis flower pre-rolls and tinctures infused with cannabis and medicinal herbs.
the client
They reached out to me when they had outgrown their DIY branding and were ready for a more professional look and feel.
They had an amazing product but did not have branding that truly represented it's quality.
They also had the clarity that they wanted to create a brand that was different from your typical cannabis company.
the challenge
the client
"Blissed Out" is a cannabis product line that is on a mission to enhance wellbeing through natural remedies. The products they offer are cannabis flower pre-rolls and tinctures infused with cannabis and medicinal herbs.
the client
They reached out to me when they had outgrown their DIY branding and were ready for a more professional look and feel.
They had an amazing product but did not have branding that truly represented it's quality.
They also had the clarity that they wanted to create a brand that was different from your typical cannabis company.
the solution
The overall goal was to have their new brand emphasize the blissed out feeling their products delivered in a fun and creative way. In our strategy session we discovered the key themes we wanted the brand to express, playful, colorful, psychedelic and bliss.
We created a brand mascot to add some playfulness. The color palette chosen are variations of the colors that are in the cannabis flower. The bold and delicate font combination created an edgy yet refined feel, the perfect blend for their packaging needs. The graphics chosen added a tasteful nod to the psychedelic feel they wanted to include.
color Palette
Brand graphics
logo suite
so why the cat?
The cat was the obvious choice for the brand mascot for a number of reasons. We wanted a symbol that expressed the feeling of being blissed out. What is more blissful than a relaxed purring cat? This was a fun and playful way to emphasize the key theme of the brand "bliss". Another reason the cat was chosen is the client has a sweet kitty that they adore and it created a personalized connection to their brand.
Brand Mascot
font suite
Tincture Packaging & Label
pre-roll Packaging
the outcome
A cohesive brand that oozes personality and stands apart from other cannabis companies. A library of "on brand" assets to use across all marketing platforms. Custom packaging that matches the quality of their products. A brand identity that beautifully expresses the blissed out state cannabis delivers.
client
love
TaMARA Thorn BLISSED OUT
When I came to Gigi I simply had a product with zero branding or vision for where to take it. Her strategy session helped shape a brand world around my product, the outcome was better than I could imagine. working with her has given me all I require for my marketing needs and the best part is my sales have significantly increased since using my brand assets. To say I am grateful for Gigi is an understatement. Working with her is the number one best investment I've made for my business.
your dream brand awaits
Brand Identity Design
Brand Glo up
Brand & website Design
digital empirE
photoshoot art direction
eye candy
apply for your project below :)
