WHAT WE DID:
strategy
moodboard
logo suite
font suite
brand mascot
color palette
brand graphics
pre-roll package
tincture label
stickers
BRAND GLO UP: Visual Identity
package design
The client knew they wanted to have something that was unique from your typical cannabis brand. During our strategy session we discovered the key themes we wanted to express in the brand, elevated yet approachable, playful, colorful, a dash of psychedelia and of course blissful.
The overall goal was to have their new brand express the blissed out feeling their products delivered.
the goal:
"Blissed Out" is a cannabis product line that is on a mission to enhance wellbeing through natural remedies. The products they offer are cannabis flower pre-rolls and tinctures infused with cannabis and medicinal herbs.
They reached out to me when the had outgrown their DIY branding and were ready for a more professional look and feel.
the client:
logo suite
font suite
so why the cat?
The cat was the obvious choice for the brand mascot for a number of reasons. We wanted a symbol that expressed the feeling of being blissed out. What expresses bliss better than a relaxed purring kitten? Another reason the cat was chosen is the client has a sweet kitty that they adore and it created a personalized connection to their brand.
Brand Mascot
color Palette
the colors chosen are the variety of colors that show up in the cannabis flower.
Packaging
the outcome
A cohesive brand that oozes personality and stands apart from other cannabis companies. A library of "on brand" assets to use across all marketing platforms. A brand identity that beautifully expresses the blissed out state cannabis delivers.
client
love
TaMARA Thorn BLISSED OUT
When I came to Gigi I simply had a product with zero branding or vision for where to take it. Her strategy session helped shape a brand world around my product, the outcome was a home run! My brand feels like me, it has given me all I require for my marketing needs and the best part is my sales have significantly increased since using my brand assets. To say I am grateful for Gigi is an understatement. Working with her is the number one best investment I've made for my business.
