WHAT WE DID
strategy
moodboard
logo suite
font suite
brand mascot
color palette
brand graphics
pre-roll package
tincture label
stickers
BRAND GLO UP: Visual Identity
package design
The overall goal was to have their new brand emphasis the blissed out feeling their products delivered in a fun and creative way. In our strategy session we discovered the key themes we wanted the brand to express, playful, colorful, psychedelic and bliss.
We created a brand mascot to add some playfulness, the color palette chosen are variations of the colors that are in the cannabis flower, the bold and delicate font combination was perfect for their packaging needs, the graphics chosen added a tasteful nod to the psychedelic feel they wanted to include, and the main logo weaves the entire brand together using the colors, the graphics and the name of the brand.
the goal
"Blissed Out" is a cannabis product line that is on a mission to enhance wellbeing through natural remedies. The products they offer are cannabis flower pre-rolls and tinctures infused with cannabis and medicinal herbs.
They reached out to me when they had outgrown their DIY branding and were ready for a more professional look and feel.
They had an amazing product but did not have branding that truly represented it's quality.
They also had the clarity that they wanted to create a brand that was different from your typical cannabis company.
the client
the client
"Blissed Out" is a cannabis product line that is on a mission to enhance wellbeing through natural remedies. The products they offer are cannabis flower pre-rolls and tinctures infused with cannabis and medicinal herbs.
They reached out to me when they had outgrown their DIY branding and were ready for a more professional look and feel.
They had an amazing product but did not have branding that truly represented it's quality.
They also had the clarity that they wanted to create a brand that was different from your typical cannabis company.
the goal
The overall goal was to have their new brand emphasis the blissed out feeling their products delivered in a fun and creative way. In our strategy session we discovered the key themes we wanted the brand to express, playful, colorful, psychedelic and bliss.
We created a brand mascot to add some playfulness, the color palette chosen are variations of the colors that are in the cannabis flower, the bold and delicate font combination was perfect for their packaging needs, the graphics chosen added a tasteful nod to the psychedelic feel they wanted to include, and the main logo weaves the entire brand together using the colors, the graphics and the name of the brand.
logo suite
font suite
so why the cat?
The cat was the obvious choice for the brand mascot for a number of reasons. We wanted a symbol that expressed the feeling of being blissed out. What expresses bliss better than a relaxed purring cat. This was a fun and playful way to emphasis the key theme of the brand "bliss". Another reason the cat was chosen is the client has a sweet kitty that they adore and it created a personalized connection to their brand.
Brand Mascot
color Palette
Packaging
Packaging
graphics
the outcome
A cohesive brand that oozes personality and stands apart from other cannabis companies. A library of "on brand" assets to use across all marketing platforms. Custom packaging that matches the quality of their products. A brand identity that beautifully emphasis the blissed out state cannabis delivers.
client
love
TaMARA Thorn BLISSED OUT
When I came to Gigi I simply had a product with zero branding or vision for where to take it. Her strategy session helped shape a brand world around my product, the outcome was better than I could imagine. working with her has given me all I require for my marketing needs and the best part is my sales have significantly increased since using my brand assets. To say I am grateful for Gigi is an understatement. Working with her is the number one best investment I've made for my business.
your dream brand awaits
Brand Identity Design
Brand Glo up
Brand & website Design
digital empirE
photoshoot art direction
eye candy
apply for your project below :)
